Today I give you some very important FREE advice! Ignore it at your peril!

Do NOT pay any money to any company that is promoting top or first page results on search engine optimization. Most SEO companies are smoke and mirror snake oil sellers. SOMEONE always has to be on page two. Not everyone can get on page one. Just the way it is. If you wish to pay a company to help get your site as optimized as possible, that is one thing, but no one can tell you for sure that you will be on the first page for sure. Except Google I suppose.

Now if you are willing to pay Google directly for “adwords” advertising, you can be on page one. Top search results take work and effort and do not magically happen without money being spent. (Either up front, or in your time it takes to get there.)

There is TONS of info on Google and other sites on how Google works to sort and show search results. It is done to keep the search as pure as possible and not to allow one site to unfairly gain results over another by tricks.

Google Page showing how it calculates results…

From this page:

“When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.”

In short, and in my experience, the best way to get your site to the top (or as close to it as possible) is to make sure to use keywords that you think people would search for most to find your business, IN your website. In descriptions, titles, and throughout the site. THEN, another very important way to get to the top is to trade links with other websites. The more your website is mentioned or linked from other places on the net, the more “relevant” the Google search engine thinks it is and will place it higher.

There is no easy one shot cheap simple way to do it. It takes work and time to market and get the word out about your website. The keywords thing is pretty easy to implement, but getting the links and mentions on the internet is something that comes with time, when others add links to your site… Unless you actually actively work on networking with other sites and places to do this more quickly.

This all being said.. If you want help to make sure your site is as optimized as possible, we can help.. Just contact us today!

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